Overview.

PR & social.

To engage users effectively, brands need to participate organically in the conversations that matter to users most. Colorful Inc. helps brands use owned, earned and paid media to captivate people, reinvent themselves and create powerful user bases.

As the communications landscape becomes more complex, and people discover and define brands through multiple touchpoints, the role of social media has become a focus. Colorful Inc. helps brands navigate the social conversation, engage influencers and generate media coverage. We work with data scientists, creative designers, researchers and business strategists to ensure that they account for and meet business goals, marketing objectives and KPIs.

Colorful Inc. creates engaging branded content supported by distribution across owned channels and paid social advertising, amplified by earned media secured through influencer relationships. Our team plans, implements and iterates rapidly. We reach users and spark conversation by offering them real value, delivering culturally and contextually relevant content. By harnessing the real-time marketing potential of social media, we help brands capitalize on cultural moments with a human touch.

Our comprehensive social media strategies bring owned, earned and paid media together to drive holistic marketing success. Launch strategies involving targeted outreach and public relations ensure that all social efforts support specific marketing objectives and business goals.
Campaigns.

Colorful Inc. creates social-centric marketing campaigns, where moments are broadly shared among the target audience. Tactics include viral videos, events and user-generated content.

I.

Services.

Community management.

We help brands grow community presence across platforms, from Twitter and Facebook to Pinterest, Snapchat, Instagram, and Google.

I.

Influencer engagement.

Building brand advocates through relationships with bloggers and other influencers helps brands create authentic connections with new audiences. We assist brands in forging these partnerships to reach influencers’ engaged followers.

II.

Media relations.

Our comprehensive social media strategies bring owned, earned and paid media together to drive holistic marketing success. Launch strategies involving targeted outreach and public relations ensure that all social efforts support specific marketing objectives and business goals.

III.

Crisis response.

Colorful Inc. creates social-centric marketing campaigns, where moments are broadly shared among the target audience. Tactics include viral videos, events and user-generated content.

IV.

Analytics.

We help brands track community presence across platforms, from Twitter and Facebook to Pinterest, Snapchat, Instagram, and Google.

V.

Competitor tracking.

Outmaneuvering the competition starts with knowing what they’re up to. Our special blend of proprietary platforms, artificial intelligence, data science, and global tracking affords our clients key insights and outperform everyone else in the landscape.

VI.

Click on a division below for a more extensive look at our capabilities.