Client as a partner.
From its inception, Colorful Inc. has been a user-centric design firm. We’ve always put users first while focusing on simplicity. The boundary between physical and digital experiences is becoming more porous all the time. Our increasingly digitized world is demanding simpler digital products and experiences, not more complicated ones. We bring a broadly diverse group of creative professionals together, combining our shared passion for building beautiful things that make the lives of users better. Through collaboration — between technologists and writers, animators and user experience designers, graphic designers and programmers — the creative professionals at Colorful Inc. solve problems in wildly unexpected ways, always pushing the boundary of traditional narratives through cutting-edge technology. To deliver the most user-centric and elegantly functional work, we form deeply collaborative client relationships built on trust and respect.
Most agencies showcase the ad or project they did for a big brand. What they did for another company has nothing to do with you. We would rather showcase what we learned from other projects because that will benefit your company.
Alongside McDonald’s, we learned it’s incredibly important to be properly positioned in comparison to the newest innovation in technologies. Too close and you waste time and money trying to implement something not ready for market. Too far behind and you lose opportunities for growth and revenue. Our clients find incredible value being able to rely on our team to achieve this ideal balance.
We learned with Panasonic that customers don’t care about your product. They care how it will make them feel. No one cares about your what. They deeply care about your why.
We learned with Alpine that success breeds success. Small wins grow into big wins. What started out as a corporate sponsorship turned into a full-service relationship spanning many years simply because small wins open the door to bigger wins.
We learned with Coca-Cola that skills in conflict resolution and team training are dramatically helpful in solving tough problems and creating new opportunities. Increasing revenue for any company, big or small, begins by creating a culture of fun, creativity, and new ideas.
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