We combine classic brand strategy and account planning with digital strategy, data and user research to find a brand’s true capability. Then we turn this capability into content, products, services and campaigns – creating and defining experiences that users love.
As digital technologies eclipse the broadcast model, consumers are becoming more active in their relationships with brands. Brands today need to recognize their customers as users, not passive consumers of media. Colorful Inc. has extended the traditional branding framework of mission, vision and beliefs to include a brand’s capability — what the brand must enable digitally for users.
Brand strategy allows us to create and activate brands in a modern way by combining classic account planning skills with digital strategy, data and user research, actualized through business strategy, design and technology. When we know what problems a brand can solve and understand what value it can bring to its users, we can define the brand’s digital vision for clients and translate it into products, services and campaigns that users love.
Brand experience (BX) strategy.
Brands are business assets. They drive choice, create value, and engender loyalty. While great brands will always be built on vision, values, and promises, it’s no longer enough to simply tell people what they are. Today, brands have to be experienced in order to have real meaning. We help companies evolve their brands into experiences that connect them to people in meaningful ways.
Marketing & communication strategy
Marketing in the digital space means shifting from the traditional campaign-based model to a capability-based approach. Working across traditional and digital mediums, we help brands and business meet the unspoken needs of the user to drive value through engagement and participation.
Digital brand translation.
For clients with traditional brand strategies and campaign ideas, the Colorful Inc. planning team works with clients to evolve existing brands into digital.
Click on a division below for a more extensive look at our capabilities.