Colorful Inc. helps traditional organizations navigate and find success in the digital world, where clients take advantage of evolving technologies, business model innovations and changes in user behavior to get new products and services to market faster.
Today, with the increasingly rapid pace of technological innovation, consumers are becoming more discerning users of digital products and services. To grow successfully, businesses need to do more than keep up — they must predict future trends and anticipate the evolution of the technological landscape. The Business Strategy team at Colorful Inc. enables companies to understand user needs, embrace new technology and get innovative products and services to market faster.
We create real products and deliver measurable results. Whether companies need to reorganize talent, resources, and infrastructure or build them from the ground up, our team provides pragmatic digital and operational support throughout the strategy’s implementation and execution.
Once we identify opportunities for expanding client business, our Business and Product Innovation team designs the products and services to meet it. Companies must be relentlessly creative to keep users engaged. Consumers respond to novelty, but quickly dismiss offerings that are deemed useless. We help our clients pursue the surprisingly useful.
We evaluate existing customer interactions, performance metrics, data and capabilities to create a strategy for the new experience a company wishes to provide its customers. All customer touch-points, from digital to in-store to phone, are considered.
We partner with clients to determine where and how to compete by rapidly immersing into an industry or problem space and facilitating a series of workshops to identify opportunities, generate and prioritize ideas, and prototype and test product and service concepts.
We identify and unlock new sources of revenue related to existing and future digital assets. Our business strategists collaborate with clients to identify underlying business opportunities (e.g., new services, captive audiences, data) and determine an optimal mix of revenue models.
We help clients quantify investment requirements and evaluate their potential returns. Our approach couples qualitative assessments with quantitative scenario forecasts to evaluate the value of digital efforts, considering both upfront and ongoing investments in technology, people, and processes.
We collaborate with clients to build the internal capabilities required to bring a new experience to market and sustain them after introduction. Our approach surfaces development opportunities by contrasting current and required people, organization, processes, systems, and technology capabilities.
We work with clients to ensure they have the right technical infrastructure in place, which includes systems, technology, people, skill sets, and processes. We work with clients to help form partnerships or relationships with key technology vendors. To facilitate this, we can often leverage existing relationships with leading technology companies to provide unique access and perspective.
Business & product innovation.
We work with clients to identify business opportunities, and design the products and services to meet them. We take ideas beyond concepts, using rapid prototyping, testing and iteration. This approach facilitates a connection between strategy and execution, shaped by user research, market insights and client capabilities.
Click on a division below for a more extensive look at our capabilities.