By creating data systems that help businesses understand and predict patterns of consumer behavior, Colorful Inc. enables organizations to reach users more effectively with optimized experiences and targeted content across the digital ecosystem.
User data has become ubiquitous and granular; as a result, businesses now have unprecedented opportunities to understand and address the needs of their customers. The challenge is to integrate data with every part of the business, so analytics and measurement strategies can respond to specific business goals.
Advanced analytics and data visualization enhance the intelligence of our organization here at Colorful Inc., fuel our strategy and create the best possible experiences for users. Colorful Inc. helps clients understand and predict patterns of user behavior, driving growth through personalized and targeted content across channels. In addition to optimizing existing data systems, we build customer relationship management (CRM) and measurement infrastructures from the ground up, forging connections between testing, targeting, analytics and optimization. Our services increase customer value, refine data insights and boost marketing ROI for our clients.
Strategy & implementation.
A good analytics platform calls for strategic planning. Whether the initiative requires a straightforward web analytics implementation or the complex integration of multiple data sources across platforms, Colorful Inc. can plan and execute the program design and development. We focus on governance, regular reporting, data analysis, A/B and multivariate testing, and personalization and optimization to drive ongoing insights for clients.
Consumer data analytics.
Almost every organization is sitting on a wealth of insights housed in their data–they just don’t have the tools to use that data effectively. We work with clients to extract value from their data through platform development, interactive dashboarding and ongoing analysis.
Marketing, social & CRM analytics.
We work with clients to help them understand the value of their marketing dollars, how to target the right users and how to distribute assets effectively. For a global view of social campaigns, we focus on testing, listening analysis, optimization and insights reporting. CRM programs, communications analysis, message testing, effectiveness analysis, consumer segmentation and multi-touchpoint planning allow us to optimize user communications.
Increasingly, users on both the business and consumer sides are relying on deep, interactive visualizations to help them better understand the data around them. We design and develop interactive data visualization ranging from interactive client dashboards to rich consumer-facing visualizations.
Many businesses have reached a point where they can analyze their data successfully and are looking for other means of monetizing data as an asset. With the Business Strategy team, we collaborate with clients to identify underlying business opportunities, such as new services, captive audiences, and data to determine an optimal mix of revenue models.
The increased volume of client data has created an urgent need to deploy advanced statistics and data modeling. These methods help clients better understand their users and predict future trends. Our statistical modeling team builds a variety of economic, predictive and segmentation models across many data sets.
Click on a division below for a more extensive look at our capabilities.